Intelligent Medical Objects Health
Matching visual identity to a health data company's AI-forward strategy.
Matching visual identity to a health data company's AI-forward strategy.
Project Type
UX
Web Design
Role
Design Lead
Contribution
UX Design
Visual Design
Team
Design Lead - 1 (Myself)
Visual Designer - 1
Engineers - 2
Project Manager - 1
Intelligent Medical Objects (IMO) Health sought to use its homepage as the starting point for a larger site and brand evolution. One that would reflect its new strategy centering health data clarity complemented by AI advancements.
Company
IMO Health is a clinical data intelligence company that transforms complex healthcare data into structured, actionable insights to help healthcare professionals make more informed decisions.
What I Did
I led the branding evolution for the home page, defining the direction and working with my team to implement a complex animation that pushed the Elementor builder to its limits.
Concepts
We started with hero concept explorations to assess what an initial brand evolution could look like.
Concepts that explored a defining unconventional visual for moving complex data.
Screen
The home page is the initial phase of a brand evolution. You can see the final static version below or view the live page.
Home page
Animations
Leveraging Google's AI-powered Antigravity, Claude Code and Runway we were able to create different Lottie (SVG) and video animations.
The helix animation was created in three.js leveraging Google's AI-powered IDE, Antigravity.
Product visual animation was done by Claude Code.
The animation concept for the product hero was created with the Runway model.