Investortools
Brand identity for fixed-income investing software.
Brand identity for fixed-income investing software.
Project Type
Branding
Role
Designer
Contribution
Visual Design
Team
Designer - 3
Project Manager - 1
Investortools sought a new identity to revitalize the brand, grab attention, and retain the trust of the customers it served.
Company
Founded in 1983, Investortools is a leading provider of fixed-income investment management software. They serve over 200 firms managing over $1 trillion in assets.
What I Did
As an initial branding phase to kickoff a web redesign, I, along 2 others designers each conceptualized a new brand direction for the company.
Concept
Branding involved the creation of a new logo, color palette, typography selection, photography direction, and potential web application.
Branding book.