Project Type
UX
Web Design
Role
Design Lead
Contribution
UX Design
Visual Design
Team
Design Lead - 1 (Myself)
Visual Designer - 1
Engineer - 1
Project Manager - 1
After being acquired by Educational Testing Service (ETS), PSI Exams looked to my team to help in this transition period to bring the site under the larger ETS umbrella.
Company
Professional Service Industries Exams (PSI Exams) is a global provider of testing and assessment services. They work with organizations to facilitate testing across a vast range of industries, from licensing and certification to employment testing.
What I Did
I led the translation of the brand guidelines established by their new parent company into a web-friendly format that fit seamlessly with the site’s content.
Outcomes
100%
accessibility score in Google Search Console
demonstrating greater audience reach
10%
increase in website traffic
attributable to revatilized brand awareness
Challenge
Before
Prior to the redesign, PSI Exams identity heavily contrasted its new parent company. We were tasked with translating guidelines for a digital setting.
The previous design of the site.
The new PSI Exams brand guidelines.
Design
Final Designs
Below are some examples of how the new brand guidlelines were applied, or see the live site for the full experience.
Home page
Test takers (Find a test) page
Accessibility
Accessibility was a core component of this project. Through intuitive color contrast systems, readable typography, keyboard navigable interface, proper image descriptions, and more, we achieved a 100 accessibility score on Google Search Console.
A few of the elements focused on for accessibility.